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Domain and Hosting
2

Domain and Hosting

Warning

DNS propagation takes time — don't skip ahead until you see green checks on dnschecker.org

Do This
1

Purchase an exact-match domain on Namecheap

Go to namecheap.com — search for a domain matching your business name

  • Use cheap TLDs like .shop — they cost around $1.18
  • This is a throwaway domain — you'll replace it later once the listing is live
  • You can reuse the same domain for multiple locations by creating different landing pages
Go to Namecheap.com to purchase a domain

Go to Namecheap.com to purchase a domain

Search for exact-match domain

Search for exact-match domain

Buy a cheap .shop domain (~$1.18)

Buy a cheap .shop domain (~$1.18)

2

Point the domain to your hosting provider

In Namecheap: Dashboard — click Manage on your domain — scroll to Name Servers — select Custom

  • For SiteGround, set: ns1.siteground.net and ns2.siteground.net
  • If you use a different host, enter their name servers instead
Go to Dashboard > click Manage on your domain

Go to Dashboard > click Manage on your domain

Scroll to Name Servers > select Custom DNS

Scroll to Name Servers > select Custom DNS

Enter ns1.siteground.net and ns2.siteground.net

Enter ns1.siteground.net and ns2.siteground.net

3

Add the domain to SiteGround

In SiteGround: Websites — New Website — Skip and Create Blank Site — Existing Domain

  • Paste your domain name
  • Click Continue
  • Scroll down and click Finish
In SiteGround: Websites > New Website > Skip and Create Blank Site

In SiteGround: Websites > New Website > Skip and Create Blank Site

Select Existing Domain and paste your domain

Select Existing Domain and paste your domain

4

Create an email address at your domain

In SiteGround: go to Site Tools for your domain

  • Create an email like contact@yourdomain.shop
  • Set a password you'll remember
  • This email will be used for GBP verification later
Go to Site Tools > create email: contact@yourdomain.shop

Go to Site Tools > create email: contact@yourdomain.shop

5

Check DNS propagation

Go to dnschecker.org — paste your domain — look for the A record

  • Click Search and look for green checks
  • Propagation can take 10-20 minutes
  • Once you see a few green checks, your domain is ready
Go to dnschecker.org to check DNS propagation

Go to dnschecker.org to check DNS propagation

Wait for green checks - propagation takes 10-20 minutes

Wait for green checks - propagation takes 10-20 minutes

Pro Tips

The domain is $1.18 — don't overthink it. You'll swap it later.

If doing multiple locations with the same business name, reuse the same domain with different landing pages

Checklist
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